UA in UK Fashion Show at London Fashion Week traditionally highlighted brave Ukrainian talents

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Ukrainian Designers Take the London Runway

On 20 February 2026, London hosted the 7th edition of the UA in UK Fashion Show, held as part of the official programme of London Fashion Week. The event brought together emerging Ukrainian designers, international guests, media representatives, buyers, and industry professionals for an evening dedicated to fashion, resilience, and creative collaboration.

Produced by Volkova PR & Talent Agency together with the UA in UK Community, and supported by Devonshire Square, the show highlighted Ukrainian brands continuing to create and present their work despite the ongoing war and challenges at home.

The evening began with a minute of silence in honour of Ukrainians who lost their lives during the war, setting a meaningful tone for the event and reminding guests of the deeper purpose behind the show.

Photo by @anastasiiagavr_ph, @kosta_ivashyn, @unick_london

Partners, Sponsors and Venue

The UA in UK Fashion Show was made possible thanks to the support of partners and sponsors who helped create a memorable experience for guests and participants during London Fashion Week.

The event took place at DSQ London, located in Devonshire Square, welcoming more than 300 guests including entrepreneurs, investors, editors, buyers, creative directors, and cultural figures from across Europe, Asia, and the Middle East.

Media Partner

The official media partner of the show was Marie Claire Ukraine, helping amplify the voices of Ukrainian designers and share the story of the showcase with their audience.

Event Partners and Guest Experiences

Guests enjoyed curated partner activations throughout the evening, including:

gourmet treats by Kannavi Caviar
jelly shots by YIXO.shots
specialty coffee by Bear With Me Coffee
delicious desserts by Desserd by Irina
floral gifts and photo zone by Flowerlly UK
exclusive surprises from brand SISTER’S AROMA
DJ set with live harp performance by Arina Azzarova
Backstage Chronicle Host Vic Markarova

Together these collaborations created a vibrant atmosphere combining fashion, culture, and networking.

Photo by @joel.antony.5, @kosta_ivashyn, @li.romanivna_ph

A Platform for Ukrainian Fashion

This season’s runway presented collections from the following brands:

Each collection reflected a unique approach to contemporary design while sharing a common message — creativity, resilience, and the strength of Ukrainian culture.

The show featured both womenswear and menswear collections, defined by modern tailoring, refined silhouettes, sustainable practices, and innovative approaches to materials and design.

In a symbolic gesture of solidarity, members of London’s business and influencer community also joined professional models on the runway.

Special Guests

The event welcomed several well-known figures from business, media, and the creative industries.

Among the participants was Igor Grohotsky, a two-time Ukrainian football champion and winner of The Voice Ukraine, who recently released an English-language album in collaboration with UK-based label Latest Records.

Photo by @danielturbert

Also taking part in the show was entrepreneur Vladyslav Bernyk, founder of the B. Bakery café chain and a European ballroom dancing champion. Speaking about his presence at the show, he noted:

“It’s a fantastic opportunity to connect. That’s why I’m here and why this is so interesting to me.

We’re currently planning to grow beyond a Ukrainian audience and reach an English-speaking

one as well, and building connections in the UK is our first and most important step.

Сonnections are power.”

Photo by @danielturbert

The event was attended by Aiden London, co-host of The Exitpod and a well-known influencer who regularly attends international red-carpet events. Reflecting on the evening, he shared:

“It’s honestly one of the most meaningful things we can do right now. These brands are going through a tough time — and it’s not just about the labels themselves, but all the people behind them. I’m truly happy to be here and show my support. It’s an honour to attend, and I would do it again without hesitation. Even simply being present feels like a small act of support — a way to help by showing up, giving visibility, and amplifying these brands. That really matters, and it can make a genuine difference. I’m so excited to be part of it.”

Photo by @danielturbert

Journalist Mykola Kuzmin from The Telegraph, known for his work covering Ukraine and European policy discussions, also joined the event.

Photo by @danielturbert

Among the guests were also Big Brother stars Sam Ashby and Nancy Nocerino.

Photo by @ostapenko.production

Designers

Below are the designers who presented their collections during the show.

MORANDI

MORANDI is a contemporary womenswear brand specialising in refined tailoring and architectural silhouettes. The brand focuses on natural fabrics, thoughtful construction, and timeless elegance designed to support comfort and movement.

Photo by @danielturbert

SELERA is a sustainability-focused brand creating garments from leftover fabrics. The brand uses internationally recognised methodologies such as LCA, EPD, and IPCC standards to measure environmental impact.

Photo by @danielturbert

FREYA VANADIS

Freya Vanadis celebrates feminine beauty through elegant silhouettes, luxurious fabrics, and detailed craftsmanship. Each collection highlights grace, sensuality, and individuality.

Photo by @danielturbert

FÁBBY

FÁBBY, founded by designer Anastasiia Portna, explores gothic-romantic aesthetics and sculptural silhouettes. The latest collection was inspired by the film Dracula (1992), blending dark elegance with timeless design.

Photo by @danielturbert

NATTI NATTU

Founded in Kyiv, Natti Nattu works with premium natural fabrics such as Italian silk and French lace, creating refined pieces that enhance movement and the natural form of the body.

Photo by @danielturbert

NOVITSKA

NOVITSKA combines timeless classics with modern femininity, producing garments on demand using eco-friendly natural fabrics.

Photo by @danielturbert

ÁLTA MEN

ÁLTA is a menswear brand focused on precise tailoring, texture, and confident minimalism. The brand creates clothing for men who value quality, balance, and understated elegance.

Photo by @danielturbert

Event Scale and International Audience

The event brought together hundreds of guests from across the international fashion industry, including entrepreneurs, investors, editors, buyers, and cultural leaders.

The UA in UK Fashion Show continues to serve as a platform for designers entering the UK market and expanding their presence on the global fashion stage.

Photo by @kosta_ivashyn, @unick_london

Beauty Team and Volunteers

The event would not have been possible without the support of volunteers. The runway looks and backstage preparation were supported by a professional beauty team who worked closely with designers and models to bring each collection to life.