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Fashion Discover London - platform for international brands during London Fashion Week , 4th Edition in September 2026

Fashion Discover London during London Fashion Week returns for its 4th edition on 19 September 2026, bringing together emerging and established fashion brands from around the world during London Fashion Week.


Organised by Volkova Agency and the UA in UK Community, the showcase is designed to help brands expand internationally by presenting their collections to buyers, retailers, media representatives, stylists, influencers, and fashion professionals attending London Fashion Week.


Unlike a traditional runway event, Fashion Discover London focuses on international exposure, professional networking, and creating new business opportunities for brands entering the UK and European fashion markets.


Whether you are a designer, buyer, retailer, media representative, or fashion enthusiast, the event offers a unique opportunity to discover fresh collections and connect with the next generation of international fashion brands.



Event Details


Date: 19 September 2026

Time: 19:00-22:30

Location: TBC

The showcase will take place at an exclusive historic London venue, selected for its iconic architecture, elegant atmosphere, and premium guest experience. The venue will be announced closer to the event and shared directly with ticket holders and participating brands.


Programme

19:00 Welcome Drinks & Guest Arrival

20:00 Fashion Discover London Runway Showcase

21:00 Networking & Afterparty

22:00 Event Closes



Why Attend Fashion Discover London during London Fashion Week


Fashion Discover London is designed for professionals looking to discover emerging talent and build valuable business relationships during London Fashion Week.

Guests can expect:

  • carefully curated international fashion brands

  • emerging designers entering the UK market

  • buyers and retailers

  • editors and media representatives

  • stylists and creative professionals

  • influencers and content creators

  • premium networking opportunities

  • elegant hospitality

  • international business connections

Every edition creates new opportunities for brands to present their collections in front of an audience that matters.


A Gateway to the UK Fashion Market


Fashion Discover London was created to support fashion brands looking to establish themselves in the UK and expand internationally. Participating designers receive visibility not only during the runway presentation but also through professional photography, digital promotion, media exposure, and networking with buyers, retailers, stylists, and industry professionals attending London Fashion Week.


The showcase provides an accessible platform for brands seeking international recognition while maintaining a premium presentation standard.


Fashion Networking During London Fashion Week


Fashion Discover London continues long after the runway ends.

The networking session connects fashion buyers, retailers, boutique owners, stylists, editors, photographers, PR agencies, influencers, investors, entrepreneurs.

This creates an environment where meaningful business relationships and future collaborations can begin.



Apply as a Fashion Designer

Applications are now open for brands wishing to present their collections during the 4th edition of Fashion Discover London until 10th of August!


Participating brands receive:

  • professional runway production

  • backstage coordination

  • beauty team

  • professional models

  • international media exposure

  • official photography & video

  • networking with buyers and retailers

  • promotion across Volkova Agency and UA in UK Community platforms



Official Model Casting

Models participating in Fashion Discover London are selected exclusively through the official Volkova Agency casting.

Casting date: 16 September

The casting is open to unsigned professional and aspiring models who meet the project requirements.



Sponsorship & Partnership Opportunities

Fashion Discover London collaborates with carefully selected partners whose products and services enhance the overall guest experience.

We welcome enquiries from: beauty and fragrance brands, beverage and food partners, luxury brands, jewellery designers, lifestyle companies, hospitality partners, technology partners, media platforms.



Join the Beauty Team

We are currently accepting applications from experienced:

  • Hair Stylists

  • Makeup Artists

  • Nail Artists

  • Beauty Assistants

Beauty professionals become part of the backstage production team working alongside designers, models, photographers, and the creative direction team.



Join Our Volunteer Team

Every successful fashion showcase relies on an experienced backstage team.

We are looking for enthusiastic volunteers to support Fashion Discover London in a variety of roles throughout the event.


Volunteer opportunities include: guest registration and front-of-house support, backstage coordination, dressing assistance, VIP and media support, photographer and production assistance, event logistics and guest experience.


Volunteering is an excellent opportunity to gain hands-on experience during London Fashion Week, expand your professional network, and work alongside designers, models, photographers, stylists, and fashion industry professionals. Whether you're building a career in fashion, events, PR, or creative production, joining our volunteer team is a great way to become part of an international fashion event.




Frequently Asked Questions

Do I need to attend the casting in person?

Yes. All castings are conducted exclusively in person. We do not organise online, video, or private castings.

Do you provide UK visas or invitation documents?

No. Participants are responsible for arranging their own visas and travel documentation. We do not issue visa support documents.

Do you provide accommodation or reimburse travel expenses?

No. Participants are responsible for their own accommodation, transportation, and travel costs.

Can children apply?

No. This event is open to adult models only.

Is participation free for models?

Participation in the showcase is available through our professional PR package designed for selected models. For current participation fees and package information, please contact us by email.

Which fashion brands can apply?

We welcome contemporary fashion brands presenting womenswear, menswear, accessories, footwear, and lifestyle fashion.

We currently do not accept:

  • swimwear

  • lingerie

  • bridal fashion

  • childrenswear

  • ethnic or traditional clothing collections

If your brand falls into one of these categories, we offer alternative showcase formats. Please contact us for further information.

What happens after my brand is accepted?

Once your participation is confirmed, you will receive a preparation pack explaining every stage of the production process, including contracts, promotional materials, deadlines, backstage coordination, styling preferences, music submission, logistics, fittings, and show preparations.

What materials do designers need to prepare?

Participating designers will be asked to provide:

  • brand logo

  • collection images and videos

  • promotional materials

  • styling preferences

  • runway music

  • collection delivery details (if attending remotely)

Detailed production guidelines and deadlines are provided after confirmation.

When are fittings and model selection?

The official fitting session and final model selection for participating brands will take place on 16 September 2026.


Looking Ahead

This edition of Fashion Discovery London during London Fashion Week marked an important step for emerging brands entering the UK fashion market.


For partnerships and collaborations



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