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Fashion Discovery London - a platform where stars are born

A Platform for Emerging Designers during London Fashion Week


On 21 February 2026, British capital hosted Fashion Discovery London, an international showcase held during London Fashion Week. The event brought together emerging designers, industry professionals, media representatives, buyers, and creatives for an evening focused on visibility, collaboration, and professional growth.

Curated by Volkova PR, Fashion & Talent Agency and UA in UK Community, the project was created to support brands taking their first steps into the UK and global fashion markets.



Fashion Discovery London continues to grow as a platform where new designers can present their collections to an international audience and build meaningful connections within the fashion industry.

Partners, Sponsors and Venue


The event took place at DSQ London in Devonshire Square, welcoming around 300 guests including entrepreneurs, fashion professionals, buyers, investors, and members of the creative industries.



Thanks to the support of sponsors and partners, the evening offered a vibrant guest experience combining fashion, networking, and cultural exchange.


Sponsors


The event was supported by key sponsors from the beauty and wellness industries:

Media Partner


The official media partner of the show was Marie Claire Ukraine, helping amplify the voices of international designers and share the story of the showcase with their audiences.


Event Partners and Guest Experiences


This season’s programme featured curated partner activations and guest experiences, including gourmet treats from Kannavi Caviar, Bear With Me Coffee, YIXO.shots, floral gifts for attendees from Flowerlly UK, and exclusive surprises from brand SISTER’S AROMA for front row guests and Elenaa_cosmetics__ for models and beauty team. All guests was invited to capture their moments with us by glambot video as great collaboration with Peak events

Guests enjoyed welcome drinks, high-level networking opportunities across fashion, business, and creative industries, and an evening soundtrack featuring a DJ set with live harp performance by Arina Azzarova. Backstage Chronicle Host Vic Markarova.


Special Guests


The 21 February event presented womens- and menswear and unisex collections and brought together more than two hundreds high-profile guests, including TV hosts, actors, influencers, entrepreneurs, investors, editors, buyers, creative directors, and cultural figures from Europe, Asia, and the Middle East.

Among them were Stefanos Dimoulas, Zachariah Smith, Marcin Siwicki, Raahim Khan, Maxwell Agbede, Georges Berthonneau, Reuben Collins, Blu Chegini, Reiss Boyce,  Abi Lindsay (Abigail) with John Paul Shepard, and many others.  The showcase continued to serve as a testing ground for international brands entering the UK market and supported designers at the next stage of their professional growth.

This season’s edition placed a strong emphasis on neurodiversity, with a particular focus on raising awareness and support for people with dyslexia. The showcase demonstrated how fashion can serve as a powerful tool for education, inclusion, and social impact.


A Showcase of International Designers


This show marked the official debut of designer Marva Nazari, who presented her first-ever collection and her first appearance before a major international audience. Nazari is a fashion designer with a multicultural background shaped by Afghan, Ukrainian, and Pakistani influences.



Among the participating designers was Thira Taf - a non-traditional fashion brand from Greece redefining elegance through an edgy, movement-driven aesthetic. Inspired by the feeling of being “sweaty from dancing,” the brand explores the dynamic interaction of latex materials, creating garments that respond fluidly to the body in motion.



The international lineup also included Aql & Nafs, a brand rooted in Afghan heritage and craftsmanship. Historically created by nomadic artisans using natural shearling and passed down through generations, the iconic Afghan coat has long existed at the intersection of culture and style. During the 1960s and 1970s, it became a symbol of counterculture, worn by cultural icons such as The Beatles, Jimi Hendrix, and later David Bowie.Today, as Afghan design elements re-emerge across international fashion, Aql & Nafs brings the coat back to its origins—reinterpreted through the hands of Afghan women and retold with respect for tradition, identity, and continuity.



Another key participant was Art Chase Series by Marlon James-Edwards, a dyslexic entrepreneur and advocate for neurodiversity. Through education and fashion, Marlon James-Edwards works to normalise neurodivergence and challenge stigmas surrounding dyslexia. He is the recipient of the British Dyslexia Association’s Inspirational Teacher Award 2024. More information: www.artchaseries.com


Beauty Team and Volunteers


The runway looks and backstage preparation were supported by a professional beauty team working closely with designers and models to bring each collection to life.




General manager of backstage: @_miss_julia__01

PR manager - @anastasiiapolska

Beauty team lead - @irina_makeupcolorist

Main Hairstylist - @vickyy_wife 

Volunteer team lead - @__prarthit__

Tech assistant, DJ - @atmdrgn


Beauty team:


Hairdressers:


Volunteers:


About Fashion Discovery London

Fashion Discovery London is a project created to support emerging designers and help them connect with international audiences during London Fashion Week.

Through runway presentations, networking opportunities, and industry exposure, the platform allows brands to test new markets and take the next step in their professional development.


Applications for 4th season of Fashion Discovery London during London Fashion Week in September 2026 already open! Welcome to join us!



And we’ve already launched a special offer: 50% off for early bird tickets.




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