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Fashion Discovery London during London Fashion Week

Supporting Emerging Brands on the UK Fashion Market


Fashion Discovery London took place on 21 February during London Fashion Week, bringing together emerging international designers, media, buyers, and creative professionals for an evening focused on growth, visibility, and industry connection.

The event was curated by Volkova PFA and UA in UK Community, creating a platform designed to support brands taking their first steps into the UK and global fashion markets.


Fashion Discovery London poster at London Fashion Week by Volkova Agency

A Platform for Fashion Discovery and Growth


Unlike traditional fashion shows, Fashion Discovery London is focused on helping young and emerging brands gain real industry exposure.

The project connects designers with professionals, media representatives, buyers, and creatives — offering practical experience, international visibility, and meaningful networking opportunities during London Fashion Week.

This format allows brands to test new markets, build professional relationships, and develop long-term growth strategies.


Event Details of Fashion Discovery London at London Fashion Week


The evening was carefully structured to combine runway presentations, networking, and entertainment.

Date: 21 February

Time: 19:00 – 23:00

Maine partner & Location: DSQ_London, Devonshire Square, Building No.7, EC2M 4YE

Guests: Over 300 attendees

Programme:

  • 19:00 — Doors open & welcome drinks

  • 20:00 – 21:00 — Catwalk show

  • 21:00 – 22:00 — Afterparty & networking

The schedule allowed guests to fully experience both the creative and professional aspects of the event.

Get Your Tickets


Join us for an evening of runway presentations, networking, and cultural exchange.



Showcasing Ukrainian Desig


The runway featured both menswear and womenswear collections, highlighting diversity, craftsmanship, and innovative design approaches.

Each presentation reflected the individuality of participating brands while demonstrating their readiness to enter international markets.

Fashion Discovery London serves as a bridge between creative talent and commercial opportunity.


Partners and Special Highlights


The event was supported by strong partners who contributed to its distinctive atmosphere and guest experience.

Key highlights included:

  • Gourmet treats by @best_caviar_london

  • Photo zone and floral gifts for all guests by @flowerlly.uk

  • DJ set with live harp performance by @arina_azzarova

  • GLAMBOT video experience by @peakevents.uk

  • Special surprises from the organisers and event partners

  • High-level networking with fashion, business, and creative industries

Every element of the evening was designed to create a memorable and premium experience for all attendees.


Join the Fashion Discovery London Team


We are always open to collaborating with talented and motivated professionals.


If you would like to Join the Fashion Discovery London Team as a volunteer, a brand or designer, backstage or front-of-house team member, hair stylist, makeup artist, or beauty specialist, creative or technical professional we invite you to apply using our official participation form.



Model Casting – Join Our Runway


We are currently inviting models to take part in the Fashion Discovery London.

If you would like to walk the runway and become part of this project, please apply through our official casting form.

📅 Casting date: 18 February



Looking Ahead

This edition of Fashion Discovery London during London Fashion Week marked an important step for emerging brands entering the UK fashion market.


For partnerships and collaborations



 
 
 

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