Ukrainian Fashion Resilience Takes Center Stage at London Fashion Week Evening Showcase

Mar 113 min read

For the fifth time, Ukrainian designers will take the spotlight at an exclusive evening presentation as part of the official London Fashion Week schedule. This special showcase unites three distinct brands, each with its own unique aesthetic, direction, and vision. Yet, they are all bound by a shared passion for their craft and an unwavering resilience in the face of adversity.

This season’s lineup includes:

• Sofia Kovalska – A young talent currently studying in London, whose collection embodies Ukrainian culture and heritage, blending tradition with contemporary fashion.

• Shevchenko Sisters – Designers from Kharkiv, one of Ukraine’s most devastated cities. Despite daily shelling, they continue to create and push forward, proving that creativity knows no boundaries.

• Demn – A powerhouse brand operating from Kyiv, where the team remains steadfast in their mission, undeterred by the ongoing war.

This event also marks the third anniversary of Russia’s full-scale invasion of Ukraine, serving as a powerful reminder to the global community: Ukraine did not start this war, yet it continues to stand strong. Through fashion, Ukrainian designers showcase their resilience, ambition, and unwavering dedication to their craft, proving that Ukrainian fashion is not only alive but thriving.

Special guest’s models of the show at catwalk of brand DEMN -

influencer - @margo_dumas
Natasha Kasatkina - @natasha_kasatkina , Fashion model, Founder Elle Uzbekistan, Founder Gemina Corp

We invite media and fashion professionals to support these brands and share their stories, helping to amplify their voices on the international stage.

For press inquiries, collaborations and further information, please contact:

Aleksandra Volkova - +447385602149

info@volkovaagency.com

5th UA in UK Fashion Show - part of evening events of official schedule of London Fashion Week

Organizers: UA in UK Community, Volkova PR&Fashion Agency
Models: Volkova Model Agency
Main partner - Devonshire Square
Producer - Aleksandra Volkova
Host&coordinator - Konstantin Komov
Partners: Love Epil London, Hedonic Beauty, Lunin Distillery, Bravest Chocolatier
In-house Photographer: Konstantin Ivashyn, Daniel Turbert, Ekaterina Vashkevich, Yana Udovenko
In-house Video: Alps Lifee, Yana Label
Main beauty team: Glow Company, UA in UK Community

About collections and brands:

Sofia Kovalska

Brand is focused to popularise Ukrainian culture, inspiration taken from Ukrainian mythology. The brand created for everyday life to embrace Ukrainian culture in modern clothes and everyday life.

Shevchenko

The «Light» Collection by Shevchenko is more than just fashion; it’s a story of resilience, hope, and new beginnings. Every piece is a reminder that even in the darkest moments, light finds its way through, guiding us forward.

This collection is about women who inspire, who are strong yet graceful, confident yet kind. Just like Ukraine, they rise above challenges and keep moving forward. These designs are made for women who don’t just follow the light, they become it.

Inspired by spring’s awakening, the collection plays with soft pastels, shimmering fabrics, and delicate textures that capture the glow of life itself.

Modern silhouettes combined with handcrafted knitted pieces.

Designed to shine inside and out. Sparkling details, intricate lace, flowing silhouettes; every element is crafted to highlight femininity, elegance, and quiet confidence. These pieces don’t just dress the body, but illuminate the spirit.

The «Light» Collection is about renewal, about believing in tomorrow, about embracing beauty even in uncertain times. It is inspired by our country, our people, our unbreakable spirit.

Each look carries the warmth of the sun, rising once again, stronger than before.

DEMN

The Ukrainian brand DEMN is a collection for girls that fosters freedom of expression and self-discovery through style experiments.

The heroine of DEMN is the creative director of her wardrobe. He weaves notes of rebellion into the classic style, makes trends work for him and does not hide his “wild nature”. Its color is the most noticeable in a fashionable savannah, and only street style photographers can capture it.

This concept originates from the brand’s designer Anna Yurchenko’s own style. Her passion is rich colors, characteristic accessories and unexpected details. And her intuition is set to predict trends by default.