International Showcase - Fashion Discover London: A Celebration of Emerging Talent

Mar 118 min read

Updated: Mar 12

London, February 22, 2025 – The highly anticipated International Showcase Fashion Discover London took place on February 22 during London Fashion Week, bringing together a dynamic mix of emerging designers, fashion innovators, and industry professionals. Hosted in the heart of London - Devonshire Square, this prestigious event served as a platform for fresh creative voices to present their groundbreaking collections to an international audience.

The project Fashion Discovery London has evolved into an exciting new format for the 2025 season. Over the past two years, this project has been successfully developed and promoted in London by UA in UK Community and Volkova PR&Fashion Agency.

Previously structured as a photography competition and exhibition, the initiative brought together creative teams through an open call. Selected participants were randomly grouped and challenged to produce editorial shoots, which were then showcased in a month-long exhibition. Alongside this, the event featured fashion shows and pop-up spaces for emerging brands. The first season was dedicated exclusively to Ukrainian designers, followed by an expansion to international brands in 2023 and 2024.

For 2025, the organizers—UA in UK Community, and Volkova PR&Fashion Agency—have taken a bold step forward, transforming the event into an official International Showcase during London Fashion Week. This means that twice a year, during LFW, the platform will host runway shows featuring international brands.

Looking ahead to the next season in September, we hope to expand even further by incorporating an exhibition of photography works by creatives from around the world who are currently working in London. This evolution marks a significant milestone for International Showcase Fashion Discovery London, reinforcing its position as a dynamic global platform for fashion and creativity.

On Saturday, 22 February, The International Showcase Fashion Discover London featured a curated selection of designers from around the world, each bringing a unique perspective to contemporary fashion. From avant-garde silhouettes to sustainable innovations, the runway was a testament to the diversity and creativity shaping the future of the industry.

One of the standout moments of the evening was the breathtaking performance of models by Volkova Model Agency who effortlessly brought each designer’s vision to life. The event also fostered meaningful industry connections, offering designers a chance to engage with buyers, media representatives, and fashion insiders.

Aleksandra Volkova, founder of the Volkova PR&Fashion agency behind the event, emphasized the importance of supporting rising fashion talents:

“International Showcase Fashion Discover London is more than just a runway show; it’s a movement dedicated to discovering and elevating emerging designers on the global stage. We are proud to provide a space where creativity thrives and new collaborations take shape.”

The success of the event again reinforces London’s position as a hub for fashion discovery and innovation. Looking ahead, International Showcase Fashion Discover London aims to continue its mission of championing the next generation of fashion leaders.

Partnerships and Debuts

This year’s showcase was made possible through a permanent strategic partnership with Devonshire Square, an exceptional venue that provided the perfect setting for the event. The historic location and versatile space of Devonshire Square added a unique charm, enhancing the overall experience for attendees and participants alike.

In collaboration with Fashion Partner - the showroom Atelier Free, the event served as a bridge between clients and emerging designers. This partnership marked the debut of Atelier Free on the grand stage of London, offering a platform for young talents to connect with a broader audience and industry stakeholders.

We invite media and fashion professionals to support these brands and share their stories, helping to amplify their voices on the international stage.

For press inquiries, collaborations and further information, please contact:

Aleksandra Volkova - +447385602149

info@volkovaagency.com

International Showcase - Fashion Discover London during London Fashion Week

Organizers: UA in UK Community, Volkova PR&Fashion Agency
Models: Volkova Model Agency
Main partner - Devonshire Square
Fashion partner - showroom Atelier Three
Producer - Aleksandra Volkova
Host&coordinator - Konstantin Komov
Partners: Love Epil London, Hedonic Beauty
In-house Photographer: Konstantin Ivashyn, Daniel Turbert, Yana Udovenko
In-house Video: Bradley Shemmell, Yana Label
Main beauty team: Glow Company, UA in UK Community

Designer Highlights

The event proudly presented collections from 10 innovative brands, each bringing a distinct voice to the fashion landscape. These brands captivated the audience with their creativity and vision:

That's it

That's It is built with the biggest wish for its wearers to shine with confidence, creativity, and your unique style! Whether you’re dancing under the stars at a festival or embracing the magic of a special moment, our collection is here to elevate your look and turn heads.

Let your light shine and make every moment unforgettable!

Thiara Taff

Immersed in the vibrant spirit of rave culture, Thira Taf is a brand that redefines elegance with an edgy twist. Inspired by the dynamic aesthetic of being 'sweaty from dancing. The key lies in the unique combination of latex creating a mesmerizing interplay of movement.

Goutte

Goutte is a fusion of artistry and wearability, founded by Argentine designer Ailin, now based in Mexico City. With a decade of experience, she explores unconventional materials to create conceptual yet functional designs.

Blending craftsmanship with the unexpected, Goutte presents a ready-to-wear mix with avant-garde designs that break through the noise of everyday life, offerting a deeper connection with the subtle and the sensible relms.

We developed the Shapeshifter technology, a wet-looking, glossy texture that behaves like water, flowing into any shape and then effortlessly returning to its original form. These visually striking pieces are specifically designed for our clients to feel empowered and comfortable at the same time.

One of Goutte’s core brand values is fair labor. For this reason, for some of the items we work with a sewing studio made up of skilled Mexican seamstresses, who give meticulous dedication to each garment. We hope to grow together.

James & Chet Rock

Chet Rock, a London-based brand, seamlessly blends heritage with modern streetwear. Named in honour of the founder's grandfather, Chet, who immigrated to London in the 1950s, our brand draws deep inspiration from his journey. Chet's story, from working in a rubber factory to thriving in the Petticoat Lane wholesale market, is a testament to resilience and entrepreneurial spirit.

Our collections pay homage to these roots, infusing classic workwear elements with the vibrant cultures of music and skateboarding that define today’s streetwear. One of our standout pieces, the occy trousers—originally made by our founder and made famous by David Beckham in the early 2000s—returns, reimagined with fresh twists for a new generation.

Chet Rock is more than a brand; it’s a narrative of legacy and contemporary style, crafting pieces that turn heads and tell a story

Acien

Acien is a regenerative knitwear brand dedicated to creating biodegradable, organically certified garments that blend circularity with craftsmanship. Designed for women who value both aesthetics and ethics, Acien’s pieces combine plant-based fibres sourced from social enterprises, natural dyes, and heritage techniques. By collaborating with farmers and scientists to address climate challenges, the brand offers a unique fusion of luxury and environmental responsibility.

Committed to sustainability, Acien sources fully traceable regenerative fibres and utilises natural dyes derived from invasive plants and bacteria—reducing waste and promoting biodiversity. This approach merges traditional Spanish weaving, passed down from founder Silvia Acien’s grandmother, with contemporary knitwear techniques.

Acien was founded by Silvia Acién, a Central Saint Martins graduate who earned the LVMH Green Trail Award and grew up in a rural part of Almería, Spain. Raised on her parents’ organic tomato farm, she developed a deep appreciation for nature. With grandparents who were shepherds and parents dedicated to sustainable agriculture, Silvia spent her childhood in greenhouses, learning first-hand about ecosystems’ delicate balance and the vital role of biodiversity in local ecosystems.

At 17, Silvia moved to London alone to pursue her passion for design. She studied a Level 3 Diploma in Art and Design, graduating with First-Class honours, and then secured a place at Central Saint Martins to study Fashion Design with Knitwear, where she graduated with First-Class honours. Her final university collection earned her the prestigious LVMH Green Trail Prize and the Framework Knitters Award.

Shortly after graduation, Acien was invited to showcase collections and speak at events across Europe and Asia. Within months, the brand was featured at London Fashion Week, Hong Kong Fashion Week, India Fashion Week (in partnership with the United Nations), Dutch Design Week, UNESCO x LVMH, Tate Modern and many more. Acien quickly gained recognition, appearing in Vogue and The Wall Street Journal. Before launching her brand, Silvia worked in knitwear at Vivienne Westwood and LVMH, laying the foundation for Acien’s innovative approach to regenerative fashion.

Acien is a regenerative knitwear brand dedicated to creating biodegradable, organically certified garments that blend circularity with craftsmanship. Designed for people who value both aesthetics and ethics, Acien’s pieces combine plant-based fibres sourced from social enterprises, natural dyes, and heritage techniques.

Committed to sustainability, Acien sources fully traceable regenerative fibres and utilises natural dyes derived from plants and bacteria, reducing waste and promoting biodiversity while collaborating with farmers and scientists to tackle climate change. This approach merges traditional Spanish weaving—passed down from Silvia Acien’s grandmother—with contemporary knitwear techniques.

Through its commitment to innovation, heritage craftsmanship, and environmental responsibility, Acien is shaping a more thoughtful and circular future in fashion.

Hoh Pabissi

Hoh Pabissi products are hand-crafted in the UK using sustainable materials.

THE DESIGNER

Anna, founder of Hoh Pabissi, moved to the UK a few years ago straight after Law School. Having had work featured in films and TV shows including Woody Allen”s “Magic in Moonlight“. She showed at her first ever Helsinki Fashion Week 2 years ago, shortly after she was selected to be a part of the"Sustainable Thinking” exhibition at Museo Ferragamo in Florence, Italy.

ABOUT THE BRAND

Hoh Pabissi is an independent fashion label focused on slow and ethical fashion. All of designs are hand crafted in a London studio. Known for their colourful and flamboyant dresses, Hoh Pabissi's minimalist and gender fluid collection was featured in Helsinki's 'absolutely green' Fashion Week this year.

Hasanova

Hasanova’s design ethos is based on combining the idea of the resilient, powerful silhouette with a delicate aesthetic of handcrafted details.

Officially launched in 2015 at Saatchi Gallery, HASANOVA reflects the creative effort and craftsmanship involved in the making of each garment. With the focus on timeless style and quality against “fast” fashion, HASANOVA operates on zero waste basis. Each piece is handcrafted individually, adding value at every stitch.

As a realistic approach to the matter, our brand obtains the most competitive price points in the made-to-order fashion market in London.

The designer of the brand Gunel Hasanova was born in Azerbaijan. HASANOVA is a testament to the unyielding spirit of Azerbaijani women, interwoven with the opulent magnificence of traditional textiles - a symphony of gold, silver embroidery, and dazzling accents - meticulously crafted in the heart of London.

I.Kollection

I.Kollection has designed various pieces of couture clothing for various client events such as Royal Ascot ladies day, landmark birthday parties, mayoral inaugurations, society weddings and balls.