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Fashion Discover London x Pop-up Showroom
Location
DSQube Gallery, Devonshire Square, London
https://www.dsq.london/
Location
London
Project Type
Fashion Pop-up & Brand Showroom
Audience
Fashion Professionals, Buyers, Media, Influencers, Retail Customers & London Visitors
PARTICIPATING BRANDS
Andreas Moskin
Ukrainian Fashion Department
Khrystyna Rachytska
Vilnaya
AV Showspace
BM Ukraine
Svitlo Style
Galushko Brand
EXPERIENCE HIGHLIGHTS
Curated Ukrainian Brand Showroom
Fashion & Lifestyle Retail Experience
Fashion Photography Exhibition
Brand Discovery
Networking Opportunities
Designer Meet & Greet
Charity Initiative Supporting UNITED24
RESULTS
Showcased products from 18 Ukrainian fashion designers and creative brands.
Activated a two-week pop-up showroom at Devonshire Square, one of London's key cultural destinations.
Connected Ukrainian brands with consumers, buyers, media, and fashion professionals.
Combined retail, exhibition, fashion, and cultural storytelling into one immersive experience.
Increased international visibility for emerging Ukrainian designers and independent brands.
Supported a charitable initiative, with proceeds contributing to UNITED24 fundraising efforts.
MEDIA COVERAGE
Featured by Devonshire Square as part of its cultural programme.
Promoted by UA in UK Community and Volkova Agency.
Shared across participating brands' and designers' social media platforms.
Covered through event photography, video content, and influencer publications.
A curated pop-up showroom created as part of Fashion Discover London, bringing together emerging Ukrainian fashion, beauty, and lifestyle brands in the heart of London. Designed as an immersive retail and exhibition experience, the project introduced visitors to contemporary Ukrainian design while providing brands with direct exposure to consumers, buyers, media, and industry professionals.
