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Penhaligon's × Uliana Usenko
Date
October 2025
BRAND
Penhaligon's
https://www.penhaligons.com/
INFLUENCERS
Uliana Usenko
Instagram: @u.iulianiya — 670K+ followers
TikTok: 1.9M+ followers
Combined Audience: 2.5M+ followers
SERVICES DELIVERED
Influencer Strategy • Creator Partnerships • Campaign Management • Luxury Brand Collaboration • Content Coordination • Performance Reporting
RESULTS
Successfully delivered a luxury influencer collaboration that strengthened Penhaligon's brand awareness among a highly engaged international audience. Through premium creator storytelling and high-quality lifestyle content, the campaign authentically showcased the brand's heritage, craftsmanship, and luxury positioning within the fragrance market.
MEDIA COVERAGE
Luxury lifestyle content published across Instagram, including Reels, Stories, and premium editorial-style photography, reaching a combined audience of 2.5M+ followers and strengthening Penhaligon's visibility among fashion, beauty, and luxury consumers.
https://www.instagram.com/p/DQ9R16ljC3x/
Volkova Agency partnered with Penhaligon's, the renowned British luxury fragrance house, to deliver a premium influencer marketing campaign featuring Uliana Usenko. Through elegant lifestyle storytelling and luxury-focused visual content, the collaboration highlighted Penhaligon's iconic fragrances while introducing the brand to an international audience passionate about beauty, fashion, travel, and luxury living. The campaign reinforced Penhaligon's timeless identity through authentic creator-led content with a refined editorial aesthetic.
