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Fashion Discover London
Date
November - December 2023
Location
QUBE Gallery, Devonshire Square & Various London Locations
https://www.dsq.london/
Event Type
Creative Fashion Project & Pop-up Exhibition
Audience
Fashion Professionals, Creative Community, Media, Ukrainian Brands, Art & Culture Enthusiasts
PROJECT FORMAT
Creative Team Challenge
Editorial Fashion Photoshoots
Behind-the-Scenes Mini Reality Series
Pop-up Exhibition
Public Voting & Jury Selection
OBJECTIVE
To promote Ukrainian fashion brands and creative professionals while introducing audiences to London's lesser-known cultural locations through collaborative fashion storytelling and immersive public engagement.
RESULTS
Brought together 7 multidisciplinary creative teams of Ukrainian fashion professionals.
Produced 7 editorial fashion campaigns across unique London locations.
Created a behind-the-scenes mini reality series published on YouTube and Instagram.
Presented the best images in a public pop-up exhibition at QUBE Gallery, Devonshire Square.
Increased visibility for participating Ukrainian fashion brands within the UK creative community.
Encouraged audience engagement through public voting alongside an industry jury.
MEDIA COVERAGE
Featured across UA in UK Community digital platforms.
Behind-the-scenes content published on YouTube and Instagram.
Pop-up exhibition hosted at QUBE Gallery, Devonshire Square.
Supported by Devonshire Square.
For cultural diplomacy, popularising Ukrainian talents, promoting London, and supporting diplomatic relations between Ukraine and Great Britain, the Ukrainian community in Britain - UA in UK Community and Volkova Agency launched an exclusive fashion project with various formats - UA fashion discover London. After gathering applications on social networks, we organised 7 creative teams of Ukrainian fashion professionals (make-up artists, hairdressers, stylists, photographers, designers, and models) by drawing lots. They were given limited time to prepare and conduct a photoshoot for Ukrainian brands at beautiful, lesser-known locations in London, away from the public eye of tourists. The behind-the-scenes footage of this shoot, produced by Eye Production, was showcased as a mini-reality show on the community's YouTube channel and IG page. 2 photos from each team was presented at the special "UA fashion discover London" pop-up exhibition of Ukrainian brands at QUBE Gallery Devonshire Square. Moreover, 4 winners will be selected by a jury, participants, the community's IG page followers, and exhibition guests.
