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UA fashion discover London
Data
November/December, 2023
Location
London
For cultural diplomacy, popularising Ukrainian talents, promoting London, and supporting diplomatic relations between Ukraine and Great Britain, the Ukrainian community in Britain - UA in UK Community and Volkova Agency launched an exclusive fashion project with various formats - UA fashion discover London. After gathering applications on social networks, we organised 7 creative teams of Ukrainian fashion professionals (make-up artists, hairdressers, stylists, photographers, designers, and models) by drawing lots. They were given limited time to prepare and conduct a photoshoot for Ukrainian brands at beautiful, lesser-known locations in London, away from the public eye of tourists. The behind-the-scenes footage of this shoot, produced by Eye Production, was showcased as a mini-reality show on the community's YouTube channel and IG page. 2 photos from each team was presented at the special "UA fashion discover London" pop-up exhibition of Ukrainian brands at QUBE Gallery Devonshire Square. Moreover, 4 winners will be selected by a jury, participants, the community's IG page followers, and exhibition guests.
