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IRENE BUKUR х Fashion Discover London
Data
December, 2023
Location
DSQube, Devonshire Square, London
https://www.dsq.london/
Event Type
Pop-up Showcase & Brand Experience
Audience
Fashion Industry Professionals, Beauty Professionals, Media, Influencers, Consumers, Brand Representatives
BRAND OBJECTIVE
Introduce IRENE BUKUR to the UK market, increase brand awareness, and position the brand within London's premium beauty industry through participation in UA Fashion Discover London, a curated pop-up showcase held during London Fashion Week.
https://irenebukur.com/
OUR ACTIVATION
IRENE BUKUR participated in UA Fashion Discover London as a featured premium beauty brand. Through a dedicated exhibition stand, visitors explored the brand's natural skincare and beauty products within a curated fashion and lifestyle environment. The activation connected the brand with media, influencers, industry professionals, and consumers while strengthening its presence in the UK market.
RESULTS
200+ event attendees
Estimated social media reach of 500,000+ across creators, partner brands, and event channels
Successfully introduced the brand to the UK beauty market
Increased brand awareness among beauty professionals, media, influencers, and consumers
Direct engagement with potential customers through the exhibition stand
Valuable networking opportunities with industry partners and retailers
MEDIA COVERAGE
Featured as part of UA Fashion Discover London, a curated pop-up and exhibition showcasing Ukrainian fashion, beauty, and lifestyle brands in London.
Featured by Devonshire Square as part of the Ukrainian Arts & Fashion Showroom, organised in partnership with Volkova PR & Fashion Agency and UA in UK Community.
We supported the UK market introduction of premium Ukrainian beauty brand IRENE BUKUR through its participation in UA Fashion Discover London, a curated pop-up showcase held during London Fashion Week. The project connected the brand with industry professionals, media, influencers, and consumers, expanding its international visibility and brand awareness.
