.png)
Create Your First Project
Start adding your projects to your portfolio. Click on "Manage Projects" to get started
IRENE BUKUR х UA in UK Fashion Show x LFW
Data
September, 2023
Location
Devonshire Square, London
https://www.dsq.london/
Event Type
Fashion Show & Networking Event
Audience
Fashion Industry Professionals, Media, Influencers, Buyers, Brand Representatives, VIP Guests
BRAND OBJECTIVE
Introduce IRENE BUKUR to the UK market, increase brand awareness, and position the brand within London's premium beauty and fashion industry through a strategic partnership as the official beauty partner of the UA in UK Fashion Show, part of the official London Fashion Week programme.
https://irenebukur.com/
OUR ACTIVATION
IRENE BUKUR joined the UA in UK Fashion Show as the official beauty partner, supporting the runway presentation through a strategic brand partnership. The collaboration integrated the brand into the overall event experience, providing premium visibility across event communications and direct exposure to fashion professionals, media, influencers, buyers, and invited guests attending the official London Fashion Week programme.
RESULTS
200+ event attendees
Estimated social media reach of 800,000+ across attendees, creators, designers, and partner channels
Successfully introduced the brand to the UK beauty market
Increased brand awareness among fashion professionals, media, influencers, and consumers
Premium visibility through an official London Fashion Week programme event
Strengthened international brand positioning through strategic event partnership
MEDIA COVERAGE
Featured by Devonshire Square following the UA in UK Fashion Show, part of the official London Fashion Week schedule.
Featured across Volkova Agency, partner communications, and official event channels.
We supported IRENE BUKUR's participation in the UA in UK Fashion Show, part of the official London Fashion Week schedule. As the official beauty partner, the brand gained premium visibility among fashion professionals, media, influencers, and VIP guests while strengthening its presence in the UK beauty market.
