.png)
Create Your First Project
Start adding your projects to your portfolio. Click on "Manage Projects" to get started
Hedonic Beauty x UA in UK Fashion Show x LFW
Date
February, 2025
Location
Devonshire Square, London
https://www.dsq.london/
Event Type
Fashion Show & Networking Event
Audience
Fashion Industry Professionals, Media, Influencers, Brand Representatives, VIP Guests
BRAND OBJECTIVE
Introduce Hedonic Beauty to the UK market, increase brand awareness, and position the brand within London's fashion and beauty industry through a strategic partnership as official part of the London Fashion Week programme.
https://hedonic.ua/
OUR ACTIVATION
Hedonic Beauty joined the UA in UK Fashion Show, official part of the London Fashion Week schedule, as the official beauty partner. The brand was integrated into the event experience through strategic placement, audience engagement, and visibility across event communications, providing direct exposure to key industry professionals, media, influencers, and invited guests.
RESULTS
200+ event attendees.
Estimated social media reach of 800,000+ across attendees, creators, designers, and partner channels.
Successfully introduced the brand to the UK fashion and beauty market.
Increased brand awareness among industry professionals, media, influencers, and consumers.
Strengthened the brand's presence through strategic event partnership and digital exposure.
MEDIA COVERAGE
Featured by Devonshire Square.
https://www.dsq.london/events/fashion/devonshire-square-showcases-ukrainian-fashion-a-testament-to-creativity-and-resilience-at-london-fashion-week/
Listed in the London Fashion Week Evening Events Schedule (AW25).
Promoted across UA in UK Community channels.
Shared by participating designers, creators, photographers, influencers, and event partners across social media.
As the official beauty partner of the UA in UK Fashion Show, official part of the London Fashion Week schedule, Hedonic Beauty was introduced to the UK fashion industry through a high-profile runway event. The collaboration positioned the brand in front of fashion professionals, media, influencers, and consumers while supporting Ukrainian creativity on an international stage.
