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Sorry for my hair Cosmetics х Fashion Discover London
Data
December, 2023
Location
DSQube - gallery of Devonshire Square, Western Courtyard - London
https://www.dsq.london/
Event Type
Pop-up Showcase & Brand Experience
Audience
Fashion Industry Professionals, Beauty Professionals, Media, Influencers, Consumers, Brand Representatives
BRAND OBJECTIVE
Introduce Sorry for my Hair Cosmetics to the UK market, increase brand awareness, and position the brand within London's beauty industry through participation in Fashion Discover London, a curated pop-up showcase held during London Fashion Week.
OUR ACTIVATION
Sorry for my Hair Cosmetics joined Fashion Discover London as a featured beauty brand. Through a dedicated product showcase within the pop-up experience, visitors were introduced to the brand's haircare range while engaging directly with the products in a curated fashion and beauty environment. The activation increased visibility among media, influencers, industry professionals, and consumers attending London Fashion Week.
RESULTS
200+ event attendees
Estimated social media reach of 500,000+ across creators, partner brands, and event channels
Successfully introduced the brand to the UK beauty market
Increased brand awareness among beauty professionals, media, influencers, and consumers
Direct product exposure during London Fashion Week
Established valuable industry connections for future collaborations
MEDIA COVERAGE
Featured by Devonshire Square as part of the Ukrainian Arts & Fashion Showroom.
Presented within Fashion Discover London, a curated pop-up and exhibition celebrating Ukrainian fashion, beauty, and creative brands in London.
Project featured in the official Volkova Agency portfolio.
As part of Fashion Discover London, held during London Fashion Week, we introduced Ukrainian haircare brand Sorry for my Hair Cosmetics to the UK market through a curated pop-up showcase, connecting the brand with fashion professionals, media, influencers, and consumers in the heart of London's fashion scene.