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BYD Sealion 5 DM-i Launch Campaign

Date

January 2026

BRAND

BYD UK × BYD Europe
https://bydeurope.com/

CREATOR NETWORK

18 Influencers

INFLUENCERS

SERVICES DELIVERED

Influencer Recruitment • Creator Management • Campaign Coordination • Event Attendance • Test Drive Experience • Content Management • Brand Partnerships • Campaign Reporting

RESULTS

Successfully executed a multi-creator influencer campaign for the launch of the BYD Sealion 5 DM-i, strengthening brand awareness through authentic creator partnerships, premium content, and an exclusive launch event with test drive experiences across the UK.

MEDIA COVERAGE

Volkova Agency partnered with BYD UK, BYD Europe, and MADE IN LONDON MEDIA to execute a large-scale influencer campaign supporting the launch of the new BYD Sealion 5 DM-i. The campaign brought together lifestyle, fashion, travel, and automotive creators for an exclusive launch event and test drive experience. Through authentic content across Instagram and TikTok, the campaign generated strong brand visibility and introduced the new model to diverse audiences across the UK.

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